Race across the sun
adidas & INTERSPORT - Solar Run
powered by k_ble
To support the launch of the adidas SolarDrive shoe in Europe’s biggest sports retailer, Savvy connected runners across the Continent and rewarded them for every KM run.
The Solar Run challenge united runners across Europe with a collective goal to race across the sun with the incentive of unlocking prizes depending on the number of KMs contributed, with the ultimate prize of running under the Northern Lights.
​
The retail and social campaign drove consumers to the custom- built SOLAR RUN website that enabled users to link their Strava accounts and take part in the challenge, providing them with live updates on how many kilometres had been run towards the target.
​
To keep engagement high we utilised CRM, sending regular updates throughout the campaign before managing the final prize draw and fulfilment.
Campaign Activation
INTERSPORT communicated the campaign via social and in-store toolkit guidelines designed and produced by Savvy. The guidelines included POS assets which could be easily utilised by local markets.
​
The POS drove users to the website where they could see the total distance ran so far and could sign up via Strava to start contributing.
​
CRM was then utilised to keep users up to date throughout the campaign and encouraged them to keep contributing to the campaign.
​
After the campaign ended, Savvy managed the prize fulfilment process, contacting winners and organising the final prizes.
Social Content
User-Generated Content
End-to-end Campaign Delivery
RETAILER SELL-IN
Support adidas in selling the campaign to INTERSPORT​
CAMPAIGN MECHANIC
Develop campaign concept and execute in over 16 markets​
IN STORE
Launch SOLARDRIVE in 5,000 doors across Western Europe
EVENT
Guidance and toolkit for activating in store events
STAFF ACTIVATION
Educate and inspire all in store staff
ECOM
Campaign content to drives sales & sign-ups
SOCIAL
Social content that drives sales & sign-ups
PAID MEDIA
Provide creative for programmatic and paid social
CRM
Campaign CRM & consumer progress updates
PRIZE PRODUCTION & FULFILMENT
Manage prize winners, production & fulfilment
